The Hospitality Industry’s core function is to provide excellance in all arenas. Therefore it is something that needs continuous hard work, effort, and attention. Hospitality is all about having the right attitude and a way of thinking, a lifestyle essentailly. In today’s world hospitality management is all about creating sheer excellence, truly meaningful and bespoke moments for your frequent guests to enjoy can set you apart from your competitors. It can help you to retain long-standing guests whilst also attracting new guests. Frequent guests are vital to the success of your business, so never overlook their value or take them for granted. IHS Online offers a plethora of brilliant Online Hospitality Studies Courses to be able to equip you with the competitive edge you require to make it big in the Hospitality Industry.
Here are 5 ways you can improve your value to your customers and show your appreciation. Take a look:
Meet, greet and upgrade
One of the most important things you can do for any returning guest is to greet them by name. It makes a great impression and shows that you are genuinely interested in them. If you have the means or facilities, why not offer your frequent guest a complimentary upgrade to a luxury room or suite? If you know this is possible, don’t hesitate to go the extra mile and show your guest just how much you appreciate their custom.
Bathrobes for guests are a norm these days so take the initiative and get monogrammed bathrobes for your frequent guests. Before they check-in, lay out their personalised bathrobes and slippers next to the bed to let them know you’re hoping they have a moment to relax and unwind during their stay. It’s thoughtful and fun and we know that guests love a personal touch.
Another way to show that you care about your return guests is to bid them a fond farewell when they check-out. Thank them personally at the desk, check up on when they will be returning again and offer to arrange any transfers ahead of the next visit. Then, give them a simple farewell gift as they leave which could be a jar of home-made cookies or a small bag of the hotels coffee beans or ground coffee. It doesn’t have to be a big gift, just a small token of appreciation.
Teddy for the little ones
A sweet idea for travellers whose children are small and miss their mums and dads when they travel is to give each returning guest a small teddy bear to take back for their children at home. Different hotel monogrammed bears are such fun and each time the guest stays, he or she could take home a different bear for their child until eventually, they have a small collection. It helps to ease the frustration of being away just slightly…
Small things make a big impression
Based on the guest history you have collected; small touches are always appreciated. A favourite drink, WI-FI vouchers, a complimentary laundry service, a favourite newspaper or even a packed lunch can be offered / delivered to them to create the WOW factor. Upon check-in, chat to the guest about their stay and what they hope to achieve, and then find ways to make their stay completely stress-free. For example, if you know that they have a series of busy meetings ahead of them, check that they have adaptors, cables, bottled water or a packed lunch to get them through the day.
That’s our five top ideas for showing return guests just how special and important they are. Join our online campus and explore our IHS Online Hospitality Studies Courses you wont regret it! If you would like to know more about the course, or if you would like to talk to one of our consultants about online study, please give us a call on 0861 44 33 00 or email email@example.com