Introduction to Managing Online Reviews

Duration

6 weeks (2-5 hours a week)

Course Fees

R6 700 (inclusive of VAT and course materials and examination fees)

Certification

Students receive the IHS and AHLEI Short Course Certificate after successful completion.

Course Description

Hotel online reputation management has its roots in public relations. The practice of monitoring and influencing your image in the eye of the public. Reviewing sites, such as TripAdvisor, social media platforms, such as Facebook, Twitter and Instagram and even search engine results, can all influence the way a property appears online. In this course, you will learn more about TripAdvisor as a site, and the tools available to help you effectively manage your property’s online reviews on their platform.

What does the programme cover?

  • Unit 1 – Course overview
  • Unit 2 – Understanding an online review platform
  • Unit 3 – Guest expectations and online reviews
  • Unit 4 – Online property reviews
  • Unit 5 – Blackmail and fraud in online reviews
  • Unit 6 – Course wrap-up

Finance Options

Short Course Finance to fund your future

You now have the option to fund your course with a short-term loan with FeverTree Finance. Follow the quick and easy application process with pre-approval within seconds!

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