Introduction to Managing Online Reviews
6 weeks (2-5 hours a week)
R7 300 (inclusive of VAT and course materials and examination fees)
Students receive the IHS and AHLEI Short Course Certificate after successful completion.
Hotel online reputation management has its roots in public relations. The practice of monitoring and influencing your image in the eye of the public. Reviewing sites, such as TripAdvisor, social media platforms, such as Facebook, Twitter and Instagram and even search engine results, can all influence the way a property appears online. In this course, you will learn more about TripAdvisor as a site, and the tools available to help you effectively manage your propertys online reviews on their platform.
- Unit 1 Course overview
- Unit 2 Understanding an online review platform
- Unit 3 Guest expectations and online reviews
- Unit 4 Online property reviews
- Unit 5 Blackmail and fraud in online reviews
- Unit 6 Course wrap-up