Tips For Hospitality Strategy Success

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Developing a good hospitality strategy will allow you in the long run to reap unimaginable rewards in terms of gaining positive brand recognition and maintaining great client relationships. If this isn’t done correctly then it leaves room to end up investing significant time, money and resources and achieving very little return on investment. We at the International Hotel School Online offer a Management Hospitality Online Course- Our Hospitality Management 12 course package, which introduces our students to the following; the hospitality industry, covering front office, housekeeping, food and beverage as well as general supervision. Our students through the course learn how to put together an impactful hospitality success that will be able to take any establishment to the pinnacle of success.

Take a look at some of the tips we have put together to consider when drafting your hospitality strategy.

1. Create memorable events

People always draw from their experiences and emotions, by creating indelible memories for your customers this will allow them to have a more favourable impression of your establishment. In turn they will keep your brand top of mind when making any future bookings.

2. Know your market

One man’s meat is another man’s poison, and rightfully said when dealing with customers who are at a senior level it is very important to note that they will be most likely to pick, choose and refuse where they choose to stay so it is vital to make the most attractive offering, be it event related or booking accommodation and services you can offer.

3. Pick the hospitality style that works for your guests

Once you have actioned your customer research, it is time to pick the best hospitality style to suit your target market. Will the food be served buffet style or a la carte. What will be on your menu? Knowing exactly what is on offer to your customer will allow you to make the necessary tweaks on creating the best offer to them.

4. Ensure quality time with your clients

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Be it at an event or just welcoming new guests to your establishment, it is crucial to always take a few moments to engage personally with guests. This shows that you care and you are personally invested. Being able to build strong lasting relationships with customers make brand loyalty much easier in the long run.

5. Get clued up on the event

To ensure conversation flows seamlessly make sure that you have enough knowledge about events that are taking placing when engaging in conversations with customers. Always stay abreast of what is going on in the travel and tourism and hospitality industry. Showing knowledge and insight to your customers, and being able to communicate with them on controversial and topical issues that they find engaging will also set you apart. Anything from sports, to news, to new developments, entertainment and finance will be extremely helpful to customers. Hospitality essentially is about creating an unforgettable experience and this is one way you can achieve this.

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6. Make it official

Choose to use official hospitality providers, whom customers know and trust. This is something that customers are extremely wary about when it comes to making purchasing decisions. An exclusive hospitality package guarantees that ticket seating location, catering and service levels are of the highest possible quality.

7. Set yourself apart

To gain a competitive edge against anyone offering the same or similar hospitality packages is key. The choice of events that you decide to hold at your establishment will also be able to set you apart. Creating unique events and hospitality practices will be able to differentiate you from the pack.

The hospitality industry makes a significant contribution to the national and global economy. Being a GLOBAL industry it offers EXCITING opportunities to graduates who wish to TRAVEL and take up CAREERS both locally and abroad. It is one of the world’s fastest growing and most dynamic fields of employment, with positive trends forecasted for the coming years. According to the World Travel & Tourism Council (WTTC), the industry is promising more growth and a powerful economic influence in the next decade over and above the 260 Million jobs worldwide already created by the industry.

In fact, here are some really exciting worldwide statistics:

  • 7% of WORLDWIDE employment is in Travel & Tourism/ Hospitality
  • Travel & Tourism worldwide is expected to GROW by 4% per annum 2013 - 2023
  • 337 million jobs worldwide by 2023 OR … 1 in every 10 jobs on the planet

The industry requires competent managerial staff who possess the required skills and knowledge for successful hospitality management. Students achieving this Hospitality Management 12 course packagequalification are competent to apply hospitality-specific frontline and management skills within the field. So look no further if you want to supplement your hospitality career this online course offers exactly what you require to be a force to reckon within in the industry. If you would like to know more about the course get in touch by emailing online@hotelschool.co.za or call 0861 44 33 00 today to speak to one of our consultants.