No one is born a social media expert, the only way to learn and grow your social media knowledge is by using it, reading about it, and finding a mentor. This can be a close friend, someone who works and lives in the digital space and will be able to guide you, but if you would like to hit the ground running and add an extra qualification to your CV, then register for an online short course. The International Hotel School Online Learning platform has a short course called Introduction to Managing Online Reviews. This course has been created to help you manage your company’s online reputation. Each online review that you receive will influence the way your property appears online. It’s essential to learn how to properly manage all your channels. Upon successful completion of the course you will have the knowledge to kick-start your Facebook or Twitter pages.  

Many South Africans use some form of social media platform everyday. It could be Facebook, WhatsApp, Twitter, Snapchat or YouTube. According to research, Facebook is the largest social media network, so we can basically call it the “King of social networks.” Our personal accounts are normally used to keep in touch with our families, close friends and previous high school acquaintances, both locally and abroad. However, when it comes to utilizing these platforms to market our own business ventures we often don’t know which platform is applicable forour business and how to correctly use these channels.


Here are a list of do’s and don’ts for your company Facebook page:


✓ Do’s:

  • Use a recognizable profile picture
  • Coordinate your cover photo, pinned post, and profile Call-to-Action to promote marketing campaigns
  • Tailor your organic posts
  • Use tracking URL’s and Facebook insights to analyse your page performance
  • Post during strategic times of day
  • Try using paid budget to amplify successful organic posts


× Don’ts:

  • Leave your company’s ‘About’ section blank
  • Use a dummy account
  • Post too often
  • Forget about multimedia posts
  • Be slow to respond
  • Make assumptions


Why businesses use Twitter:

  • Sharing information and content
  • Driving engagement for promotional activities
  • Interacting with consumers
  • Networking
  • Branding
  • Reputation management


Mail us at or call us on 0861 44 33 00 to chat to a consultant today. If you would like to know more about our Short Courses,  Specialisations, Higher Certificates or Diplomas then go to